I was engaged to lead this pivotal transformation. I began by strategising the transition, focusing on how to replicate the engaging and interactive elements of physical events in a digital environment. This involved extensive market and user research to understand the needs and preferences of senior leaders and CEOs who would be using the platform. I designed a user-friendly interface that catered to high-profile executives, ensuring that navigation and content access were seamless and intuitive. I developed a robust subscription-based platform that not only facilitated online events but also offered a range of educational and inspirational content tailored to the needs of its elite audience.