Connecting home sellers with top local real estate agents
The real estate agent market lacks transparency, making it difficult for homeowners to confidently choose an agent who can secure the best price quickly. The core problem was to design a solution that provides clear, comparable data and fosters trust between sellers and agents.
I approached this challenge by first conducting a competitive analysis and stakeholder interviews to define key features. I then moved into information architecture to organize complex agent data into an easily digestible format. Low-fidelity mockups were created and rapidly iterated upon based on feedback, culminating in a high-fidelity UI that prioritizes clarity, comparison, and a direct path to connecting with suitable agents.