As a leading global aesthetics brand, Laser Clinics needed a digital experience that matched the quality and consistency of its in-clinic service. I led the UX redesign to simplify navigation, improve mobile usability, and support stronger conversion outcomes across key booking and service pages.
We followed a comprehensive, user-centred design process, beginning with stakeholder interviews, analytics reviews, and usability audits to uncover key pain points in the existing experience. From there, we mapped user journeys, restructured the IA, and prototyped new flows to streamline booking and service discovery. The final UI design reflected best practices in accessibility, mobile responsiveness, and conversion-focused design. We also created a flexible, scalable design system to ensure consistency across global markets and enable future growth across the brand’s expanding digital ecosystem.
